Upscaling is a critical component of the MOVE21 project, ensuring that successful innovations and solutions can be expanded and implemented beyond the so-called test sites. The project features Living Labs in Oslo, Gothenburg, and Hamburg, where various multimodal and interconnected hubs for people and freight are tested and refined. These Living Labs serve as real-world environments for experimentation, allowing for the practical application and evaluation, to then aim for upscaling within the Living Lab cities. As we have succesfully been able to start on upscaling, we would like to share these best practices of the cities.
By upscaling successful solutions from these Living Labs, MOVE21 also aims to create a ripple effect, spreading innovative practices across Europe. Next to upscaling, therefore the project also will shortly publish insights on transferability potential for other urban areas to replicate the succesfully tested innovations and solutions of MOVE21.
Park & Bike pilot upscaling in Lindholmen
This measure encouraged car-dependent individuals to use shared mobility solutions. Parking data was analysed to identify frequent central city parkers who were offered free access to shared bikes for their last mile journeys when parking at the Klippan site.
The initiative introduced a targeted pilot approach to engage car-dependent users and proposed a combined multimodal charging model that integrates parking and cycling into a single payment system, paving the way for innovative mobility business models.
In terms of upscaling following the first Park & Bike pilot, Gothenburg expanded the concept to Lindholmen, an area known for its congestion, infrastructure challenges and large ongoing constructions. Here, participants could park for free and use shared bikes for the final stretch of their journey, reaping both health and environmental benefits.The Lindholmen pilot attracted significantly more users than the initial test, highlighting the effectiveness of combining practical incentives with sustainable alternatives. By addressing real mobility challenges with creative solutions, Gothenburg demonstrated how shared mobility can thrive even in high-demand areas, contributing to healthier, greener urban travel.
Upscaling the Park & Bike Node at Klippan
Several different mobility services already existed at the test site Klippan/Jaegerdorff area but were perceived as fragmented. The measures implemented in the project focused on enhancing the area as a mobility hub, promoting existing mobility services and adding more services, with a focus on bicycles. The aim of these measures was to make the already existing shared mobility solutions more attractive, by using tools such as visualization, guidance and nudging.
Car parking was repurposed for micromobility, with clear signage, improved wayfinding and real-time information on shared bikes, including availability and distance, was displayed at major public transport stops to facilitate connections between tram, ferry and bike services. A new public bike hire station was introduced to complement existing facilities, while shared bike and e-scooter services were integrated into the public transport app to enable multi-modal journey planning with special discounts.
Recent upscalings at the Klippan micromobility hub reflect Gothenburg’s ongoing commitment to promoting sustainable urban mobility. A multi-year agreement has been signed to secure and further develop the hub. The physical area has been expanded with an additional former car parking spot now integrated into the micromobility hub. A cargo bike pool has also been introduced, providing a practical and sustainable option for transporting goods.
© Patrik Olsson
The experience with harmonized signage and visual guidance has been upscaled both within the test site area and across the city. New carpool signs have been placed at additional locations, and standardized signage for the cargo bike pool ensures users can easily navigate the hub. These updates improve accessibility and functionality, making it easier for residents and visitors to opt for greener, multimodal travel while strengthening Gothenburg’s efforts to create a more sustainable urban transport network.
Upscaling of Mobility hotel in Nordstan
In May 2024, Gothenburg opened Sweden’s first mobility hotel in Nordstan, a pioneering hub for sustainable transport services catering to both private users and businesses. Transitioning from a pilot to a stable operation has been a priority, with continued efforts to refine services and expand its reach.While this phase has its challenges, it reflects the natural progression of innovation.
The mobility hotel is attracting growing interest from customers on both the private and business sides. Shared services and facilities are already enhancing convenience and resource efficiency between the companies in the mobility hotel. For example, cargo bike staff support last-mile deliveries and assist with pop-up maintenance services, sharing bicycle pump, sharing charging equipment and that the bike pool offered by the municipality is administered by bike pool. These collaborations continue to develop, offering practical benefits and fostering a sense of shared purpose among the actors involved.
© Philip Liljenberg
Governance has also evolved, with the original test site working group now split into three dedicated teams focusing on strategy, operations, and communications. This structure bolsters long-term development and strengthens collaboration between stakeholders. The partners are now exploring opportunities to expand the mobility hotel concept across Gothenburg.
“The mobility hotel also offers different entry points of communication between the stakeholders involved. In this
way, all actors are strengthened and gain an increased/higher level of maturity in their capacity to collaborate in PPP initiatives. That will make it easier to upscale the concept in other places with the same stakeholders. “
Anastazia Kronberg, process manager, Business Region Gothenburg
Learn more about the upscaling initiatives in Oslo and Hamburg. For detailed insights into the upscaling process within MOVE21, refer to the following documents: D3.3 Upscaling plan and transferability assessment, D4.3 Upscaling Plan and Transferability Assessment – Governance and D5.3 Technologies Upscaling and transferability assessment.