Final peer-learning visit to Gothenburg, where MOVE21 hubs are taking shape

The City of Gothenburg hosted the final peer learning visits of the MOVE21 project on 14 and 15 May. The event took place just a few days before the opening of the Nordstan Mobility Hotel. During the visit, participants had the opportunity to see the transformation of a car park into a mobility and logistics hub. This pilot project demonstrates effective cooperation between public and private entities and can inspire other parking companies to develop into ‘mobility companies’ offering various services. Nordstan demonstrates how unused parking spaces can be repurposed to provide facilities for bike rental, a micro-logistics hub for cargo bike deliveries, and a consolidation hub for tradespeople and other related services.

The MOVE21 partners also visited a test site in Klippan, where a car park was selected to integrate a shared bike and parking application. Located about 10 minutes by bike from the city centre, the site was initially thought not to be a barrier to people switching from car to bike. However, it was recognised that the distance might still be too great for some to change their mobility habits. To address this, the City of Gothenburg launched another pilot in Lindholmen, testing a hub location closer to the city centre. The importance of good quality cycling facilities connected to the hub was emphasised to ensure greater uptake of cycling as a last-mile solution.

While the uptake of shared ticketing for parking and bicycles remained limited, there was significant interest in the use of shared bicycles and micro-mobility options at nearby stations, indicating a high demand for such services. For Gothenburg, evaluating this location as a future hub is crucial to understanding what services citizens prefer and how to promote sustainable mobility options. Visitors noted the potential of the area to link the ferry station with the bike-sharing and tram stations, which are only 200 metres away. Clear wayfinding was identified as a valuable addition to improve connectivity and integration of these modes.

In addition to the site visits, participants received training on integrating gender considerations into urban mobility, emphasising the importance of this dimension in future pilots and policies.

 

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